The University of Wisconsin-Superior has added a new major, business analytics, to its portfolio of more than 50 undergraduate majors and minors. The program will prepare students to meet the rapidly growing demand for trained professionals in nearly every industry who can analyze and interpret data to inform strategic decisions.
“Analytics has been utilized in business for many years now,” said Mei Cao, director of the UWS School of Business and Economics. “However, with data sets growing larger and technology becoming more powerful, there is a need for professionals that understand the tools and processes to make use of this data in a meaningful way. While the School of Business and Economics has already been incorporating some business analytics into our current curriculum, this program will give students the opportunity to go more in-depth and prepare for career opportunities in the field.”
The business analytics program is available as a major or minor beginning fall semester 2022 and is offered in an on-campus format. Curriculum focuses on identifying business problems and opportunities using analytic tools and techniques, and how to use data to drive decision-making. Students also learn computer visualization methods and how to effectively communicate recommendations to stakeholders.
This newest addition to UW-Superior’s School of Business and Economics was developed in consultation with regional business leaders to ensure outcomes meet the needs of employers. Curriculum includes an abundance of experiential learning opportunities through a senior year capstone project and a required community-based internship.
“The amount of data available to businesses seems to increase exponentially each year. The utility industry for example, has gone from reading customer meters once a month less than a decade ago to reading hourly, or even more frequently, today,” said Rob Sandstrom, president, Superior Water, Light & Power. “This new data needs to be harnessed to unlock value, create new products, solve issues and make better overall business decisions. I applaud UWS for identifying this need and launching a new degree program to equip students with the skill set needed to impact the business world, and ultimately our customers, in meaningful and exciting ways.”
Sue Ross, senior vice president, maurices, added, “Today, most positions require some understanding and interpretation of data to solve complex business problems, yet it’s still a skill that is difficult to find. The business analytics major at UWS equips graduates with skills using statistics and data modeling to develop new business insights. The blend of technology and business make this program a great addition for UWS and a wonderful opportunity for employers.”
Source: https://www.uwsuper.edu/newscenter/uw-superior-introduces-new-business-analytics-major_news4979503
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